Every unit item sold through the site has a $5 consumer donation attached to it, with all of the proceeds donated directly to Baby2Baby and Know Your Rights Camp. The BestKeptSecret team and its sponsors will match all donations, per the company statement.
BestKeptSecret’s event follows a broader pattern of retailers paying more attention to societal issues than in prior years. As the COVID-19 pandemic and police brutality protests continue, retailers are feeling the pressure to respond to consumers’ ongoing calls for substantive change.
