Tag: branding

May 15, 2017

Millennials are about to peak in buying power, whether your business is ready for it or not. But the fact that Generation Y is coming of age financially doesn’t have to be a death knell for your business. There’s a […]

April 25, 2017

Your marketing and sales team has done their jobs. Customers are flooding to your product pages, and it’s time to close the deal. But is your website up to the task? You need to make sure your product pages pop […]

April 19, 2017

Crate47’s cafe branding of Muni Coffee Co was all encompassing including their own label coffee branding, signage and menu design as well as website design. This was done in conjunction with our sister company Liqui who undertook the actual cafe […]

April 18, 2017

Every “law” of retail is being rewritten. The last century has been dominated by giant brick-and-mortar retailers and conglomerate mega-brands. Sears, Unilever, and their kind have stood more or less unchallenged. Fast forward to now: Sears’ has closed 100s of […]

April 11, 2017

Warranties, money-back guarantees and satisfaction guarantees have been around for a long time. There’s nothing new or flashy about the concept, but it still provides great benefits to your business. Satisfaction guarantees help customers feel more comfortable about trying out […]

March 29, 2017

Every retailer, at some time or another, wishes that their store space could be modified, even if they planned the layout from day one. Maybe an extra dressing room would be helpful, or removing a wall would give you the […]

March 16, 2017

Over the last decade, there has been a huge growth in the e-commerce market, particularly in more recent years as increasing numbers of consumers have fallen in love with the convenience, and often price benefits, of shopping online. However, while […]

March 10, 2017

Pepper, a humanoid robot from SoftBank robotics company, is designed to be a shopping concierge. Besides detecting your physical presence, Pepper can also read your emotions, offer advice, and help shoppers make informed purchasing decisions. The four-foot-tall robot with big […]

March 9, 2017

In a sea of smartphones, tablets, and laptops it can be difficult for an independent retailer to lure people away from their screens and into a physical store. Many brick & mortar stores feel that they can no longer compete […]

November 21, 2016

Customer happiness is and always will be a key focus for you as a small retail business. Because of this, you have to find a way to market to your current and potential customers in a non-aggressive way that keeps […]

November 17, 2016

Luxury retailers like Tiffany & Co., Burberry, and Coco Chanel do an amazing job of creating what marketers call brand stories. With these companies, customers see themselves as part of a special group, using company’s products to craft their own […]

October 21, 2016

Since the hunter/gatherer days of our ancestors, our primitive brain continues to learn through sensory input. The modern shopper equivalent is the desire to touch, taste, try-on and try-out what we are interested in buying. This is the primary, sustainable […]

October 18, 2016

Being an independent retailer or small business owner can be both challenging and rewarding. As an independent retailer, you create the vision for your business and oversee all aspects of it. At face value, this all sounds great. However, any […]

October 11, 2016

Every business is a word of mouth business. This is even more true in the internet age of social media posts and Yelp reviews. Nearly three out of four people value the opinions of friends more than any other advertising […]

October 4, 2016

There are many reasons for making your business greener. And some of them apply to those looking to sell their business and find a buyer. Having green practices in place can make your business not only more attractive to buyers […]

October 3, 2016

Many businesses are turning to location-based media opportunities as part of their multi-channel strategies. After all, the average consumer spends more time away from his or her home nowadays than ever before, and studies show that when we’re out and […]

August 23, 2016

Long gone are the days when your only retail competition were the other shops around town. Thanks to the online shopping boom, you now have to compete with retailers all around the world. But that doesn’t make success impossible, it […]

July 27, 2016

Millennials. They truly are the in-the-know generation. They do their research to educate themselves on their potential purchases, and by the time they actually get to making that purchase, they know exactly what they want. In fact, according to CMO.com, […]

July 26, 2016

Brand mascots have been around for decades. Many of us grew up asking for Frosted Flakes for breakfast because we wanted to be like Tony the Tiger. Meantime, the team of colorful M&M mascots has pretty much become a side […]

July 22, 2016

According to the Chartered Financial Analyst (CFA) Institute, there are new market demographics developing that are changing the face of global economies. Generational cohorts decline while others expand. Technologies disrupt existing markets and create new ones. These changes are dynamic, […]