Many businesses are turning to location-based media opportunities as part of their multi-channel strategies. After all, the average consumer spends more time away from his or her home nowadays than ever before, and studies show that when we’re out and about, we’re more receptive to purchase-oriented messaging.
Offline media is no longer the laggardly option that it used to be. Just like online media, it is becoming more and more measurable. With more sophisticated out-of-home (OOH) advertising solutions, it’s even possible to programmatically target audiences by demographic groups, mindset, context and intent, among other factors.
