Brand mascots have been around for decades. Many of us grew up asking for Frosted Flakes for breakfast because we wanted to be like Tony the Tiger. Meantime, the team of colorful M&M mascots has pretty much become a side brand on their own, with a successful line of plush representations, T-shirts and more.
As an independent business owner, you might dream of creating a mascot for your company that will help drive business and endear customers to your brand. In order to do this, it’s important to start by taking a look at some of the most iconic brand mascots and discover why they are so beloved.
