Customer happiness is and always will be a key focus for you as a small retail business. Because of this, you have to find a way to market to your current and potential customers in a non-aggressive way that keeps them coming back and promotes brand loyalty.
One way to do that is through content marketing: using engaging content to promote interest in your brand, provide information to help potential customers make buying decisions, and interact with your audience on their own terms.
Even if you don’t think you have the resources or the time to focus on content, you need to make it a priority. Here’s why:
