Tag: branding

July 20, 2016

In recent times, rapid advancements in technology have led to a significant change in consumer behaviour. Because of that, brands wishing to engage these consumers have had to adapt their approach and campaigns in order to remain relevant. One industry […]

July 7, 2016

Every retailer should understand that in the age of ecommerce and endless choices, it is customer experience that will help them stand out and earn loyal clients who keep coming back and help spread the word. Today’s customers don’t want […]

July 1, 2016

Oh boy, a rebrand. When you’re as invested in your business as we are, it can be tempting to keep tinkering – but don’t be fooled, a full rebrand is an arduous undertaking. You want it to be beautifully and […]

June 7, 2016

Today’s connected, mobile world delivers instant gratification through “on-demand” goods and services. In the retail space, online shopping offers a convenient and useful avenue for purchasing, essentially bringing the store to the consumer and enabling them to buy directly from […]

April 28, 2016

Your closet isn’t the only space that needs some serious spring cleaning. The change of seasons is also an ideal time to update and organize your retail business; now that you’re a few months into the new year, you have […]

March 8, 2016

Packaging is just packaging, right? After all, it’s the product that really matters. If you’re thinking this way as a business owner, you might be setting yourself up for failure. Product packaging plays a more important role in consumer decisions […]

March 3, 2016

For years, advertising creatives have relied on their instincts to make decisions when producing campaign content, whether it’s making a font size bigger, moving an image from left to right, or choosing vendors to realize their ideas. Those decisions are […]

February 9, 2016

Pitney Bowes isn’t the first name that comes to mind when thinking of e-commerce, but the global technology company is out to change that perception by doing something for the first time in two decades. With retailers and consumer packaged […]