Millennials are about to peak in buying power, whether your business is ready for it or not. But the fact that Generation Y is coming of age financially doesn’t have to be a death knell for your business. There’s a lot of contradictory research out there on Millennial values, purchasing patterns, and lifestyles; but we really aren’t that complicated, or as disloyal of consumers as recent articles portray us to be. In fact, it’s reported that 60 percent of Millennials say that they are usually or always loyal to the brands that they currently buy.
