Since the hunter/gatherer days of our ancestors, our primitive brain continues to learn through sensory input. The modern shopper equivalent is the desire to touch, taste, try-on and try-out what we are interested in buying. This is the primary, sustainable differentiator vs. retail’s online-only counterparts — our customer’s craving to viscerally engage in the shopping experience.
There is something about the feeling one has finding the ideal-fitting pair of jeans, laying eyes on the perfect mid-century modern accent chair, or the bonding experience between a parent and a child when selecting and accessorizing an American Girl doll.
