In a sea of smartphones, tablets, and laptops it can be difficult for an independent retailer to lure people away from their screens and into a physical store. Many brick & mortar stores feel that they can no longer compete with online giants such as Amazon.
However, a recent study by Google found that 93% of commerce is still taking place in-store. The customers are there, it’s simply a matter of finding ways to draw them into your store. Here are a couple of questions to ask yourself when trying to increase footfall to your store:
