Category: Loyalty Programs

July 19, 2021

The retail industry was deep into an omnichannel revolution when COVID-19 entered the picture to drive 10 years of growth in six weeks.1 Customers quickly responded to the changing environment by changing shopping behaviors — leaving retailers to decode the […]

June 8, 2021

Walmart’s membership service drew comparisons to Amazon’s Prime before Walmart+ was made public. But for Walmart, any contrasts it can draw are likely more important than similarities, such as free shipping. With Amazon offering drug discounts of its own through […]

April 12, 2021

College transfer enrollment still laggiAs we have adapted over the last year, we have seen resiliency and transformation in our personal and professional lives. We have reimagined new ways of approaching our daily lives – including new ways of working, […]

March 19, 2021

The retail world is experiencing a significant change in how consumers are interacting with their brands. In 2020, the growth in online sales has accelerated to reach levels not expected until 2022 due to the pandemic. In the U.S. alone, […]

March 1, 2021

Besides onboarding a raft of new brands, including many luxury labels, Bloomingdale’s has been investing in its Loyallist program and overhauling perks, with new rewards effective today. Consumers who spend more than $15,000 per year will receive elevated benefits in […]

February 19, 2021

Since the dawn of the internet, every corner of commerce has been in a constant state of reinvention as new technologies are leveraged to optimize the buying and selling experience. We’ve seen targeting and customer communications efforts streamlined and revolutionized, […]

February 9, 2021

Burger King is testing a loyalty program in five U.S. markets as part of a broader push into expanding the digital experience for customers. The Restaurant Brands International chain is the latest restaurant chain to look to rewards programs as […]

December 24, 2020

One more casualty of 2020: Customer trust. Customers don’t trust companies the way they used to. Here’s why it’s important to win back their trust – plus how to do it. The “trust” factor dropped 10 points in the Forrester […]

December 21, 2020

Nike on Friday reported its third straight quarter of online growth of approximately 80 percent. But the bigger long-term benefit is expected to come from enhanced digital engagement that has added more than 70 million new members globally since the […]

December 4, 2020

82% of companies agree that retaining a customer is cheaper than acquiring a new one. In fact, the acquisition is 5 times more expensive than retention. Having these two numbers in mind (and knowing that 80% of your actual profits […]

December 2, 2020

Walmart announced that members of its Walmart+ subscription plan will no longer be required to make a $35 minimum purchase to qualify for free next-day and two-day shipping on online orders. “Customers have been clear — they want this benefit,” […]

November 20, 2020

Walgreens announced a complete reinvention of its customer loyalty program yesterday. What that means for its business remains to be seen, but it’s clear that the drugstore giant doesn’t plan to just sit by as Amazon.com and others vie for […]

November 11, 2020

Target TGT +0.7% and Ulta Beauty’s strategic partnership, which was announced simultaneously by both companies in a joint press release, will benefit each company significantly. The agreement, which did not specify a length of time for the partnership, will include […]

September 15, 2020

As many retailers have taken a financial hit during the COVID-19 pandemic, Wayfair has managed to turn its losses around. In February, the retailer disclosed a net loss of $330.2 million, up from $143.8 million the year prior, and laid […]

August 13, 2020

In some ways, public relations campaigns have largely become the realm of individuals and online-only businesses. In a crowded digital world, it makes sense that public relations campaigns would need to be utilized to help people and businesses differentiate themselves […]

August 6, 2020

Every unit item sold through the site has a $5 consumer donation attached to it, with all of the proceeds donated directly to Baby2Baby and Know Your Rights Camp. The BestKeptSecret team and its sponsors will match all donations, per […]

July 30, 2020

With COVID-19 and lockdowns around the world, retailers are being hit harder than other business owners. Whether your store is closed due to mandates or lack of foot traffic, you need to adjust your strategy going forward. Customers are more […]

July 15, 2020

Walmart, Retail Dive’s 2019 Retailer of the Year, has risen above its rivals during the COVID-19 pandemic, at least so far. Sales in the first quarter soared: total revenue was up 8.6%, or nearly $11 billion, to reach $134.6 billion, […]

June 9, 2020

The practice of customer loyalty marketing needs to evolve even faster post-COVID-19. Most loyalty programs, which are largely transactional, are insufficient to help brands emerge. Our research shows fewer than 25 percent of consumers are currently “very satisfied” with loyalty […]

June 3, 2020

As stores begin to reopen, Sephora’s included, the beauty retailer introduced updates to its loyalty program, some of which customers won’t be able to use until retail returns to a more stable state. As part of the revamp, the beauty […]