Nike on Friday reported its third straight quarter of online growth of approximately 80 percent. But the bigger long-term benefit is expected to come from enhanced digital engagement that has added more than 70 million new members globally since the pandemic arrived.
“What we know is more engaged consumers buy more,” said John Donahoe, CEO, on an investor call. The former eBay CEO took over at the start of this year to further fuel the company’s digital transformation.
