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Sephora updates loyalty program for the third time in as many years

June 3, 2020

As stores begin to reopen, Sephora’s included, the beauty retailer introduced updates to its loyalty program, some of which customers won’t be able to use until retail returns to a more stable state.

As part of the revamp, the beauty retailer focused on offering up more experiential rewards for customers to cash in their points for, including one-on-one talks with brand founders and a glimpse into how their favorite products are made. For the time being, though, such elements of the beauty sector, and retail in general, are on pause as the coronavirus pandemic changes what customers feel comfortable with in stores, and what’s safest for employees and shoppers alike.

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