Since the dawn of the internet, every corner of commerce has been in a constant state of reinvention as new technologies are leveraged to optimize the buying and selling experience. We’ve seen targeting and customer communications efforts streamlined and revolutionized, in-store and e-commerce customer experiences completely overhauled, and breakthroughs in logistics and inventory management that have transformed how products are delivered. Yet for the past 100 years, this digital transformation has mostly missed the couponing arena—until now.
