Besides onboarding a raft of new brands, including many luxury labels, Bloomingdale’s has been investing in its Loyallist program and overhauling perks, with new rewards effective today. Consumers who spend more than $15,000 per year will receive elevated benefits in the retailer’s new Top of the List Unlocked status, its new most rewarded category.
The expanded Loyallist program makes it easier for customers to progress through the loyalty rewards. Top of the List Unlocked members receive the highest point earn rate and free premium shipping, among other perks.
