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Will ending minimum purchases turn Walmart+ into a serious Amazon Prime rival?

Walmart announced that members of its Walmart+ subscription plan will no longer be required to make a $35 minimum purchase to qualify for free next-day and two-day shipping on online orders.

“Customers have been clear — they want this benefit,” Walmart’s chief customer officer Janey Whiteside said in a statement. “Being able to toss an item into your cart, regardless the total, and check out right away lets them knock little things off their to do list in no time.”

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