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How Public Relations Campaigns Can Benefit Brick-and-Mortar Retailers

In some ways, public relations campaigns have largely become the realm of individuals and online-only businesses. In a crowded digital world, it makes sense that public relations campaigns would need to be utilized to help people and businesses differentiate themselves from their online competitors. Despite this shift, though, there is still an important place for public relations campaigns among brick and mortar retailers. Here are a few reasons you should consider this approach to help boost your business.

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