One more casualty of 2020: Customer trust.
Customers don’t trust companies the way they used to. Here’s why it’s important to win back their trust – plus how to do it.
The “trust” factor dropped 10 points in the Forrester Consumer Energy Index, which essentially means customers feel companies are less likely to follow through on promises.
It hurts to say, but customers aren’t optimistic their experience will be as good as you’ve made it in the past. Life in 2020 has made them skeptical of practically everything.