Tag: marketing

November 11, 2021

Even though the COVID-19 pandemic changed so many customer experience preferences, as we slowly recover and get back to normal, consumer desires continue to shift and retailers need to constantly keep up with these transitions. With the new year almost […]

November 2, 2021

Perhaps you’ve heard of the experience economy. It doesn’t just refer to experiences like bungee jumping or white water rafting, but rather, encompasses the consumer desire for a valuable end-to-end brand experience. Research finds that customer experience is the number […]

October 18, 2021

Roles are changing in the retail world. Data from Square and Wakefield Research found that 43% of store managers and owners are enlisting associates to help with marketing tasks, like social media, in addition to their normal tasks, like serving […]

October 14, 2021

You do not have to be a toddler to love the box as much as what is in it. The same can be said for businesses looking to gain market share. In an age of personalization, focusing on custom packaging […]

September 20, 2021

The retail industry is rethinking every detail of the shopping experience, redefining not only how we shop and sell, but the incredible advantages local, independent retailers have right now. The boutique on your town’s main drag, the shoppable post that […]

August 26, 2021

Ecommerce may steal the headlines in today’s retail world, but more than 90 percent of retail sales in the United States still occur in physical stores. This fact has led to an interesting emerging trend — a growing number of […]

April 26, 2021

Amazon is trialling a new scheme allowing some of its merchants to directly contact customers with marketing material, breaking from its strict controls on consumer data. According to CNBC, Amazon began piloting a tool which enables brands to reach out […]

April 15, 2021

Dollar Tree jumping into the retail media fray is noteworthy because the company comes from the discount space, a fairly unique position in an increasingly crowded pack. Walmart, Target, Kroger, Macy’s, CVS and Walgreens are among the major retailers that […]

April 7, 2021

J. Crew was one of the first retailers that filed for Chapter 11 during the pandemic’s early days last year. Following its bankruptcy exit, the retailer said it intends to focus on its omnichannel shopping experience across its physical, online […]

April 6, 2021

We live in an era of unprecedented data, where a consumer’s every action sets off a ripple of digital data. Strings of algorithms interpret this data to create consumer profiles, and companies use these robust data representations to target products […]

March 24, 2021

YouTube is testing an automated product detection system which will provide viewers with a shoppable list of items alongside videos. As part of its ongoing experiments to encourage shopping on its platform, YouTube has announced in one of its blogs […]

March 11, 2021

Modern consumers are savvy. They are better informed than ever before, and they know more about what they want to purchase prior to setting foot in a store or visiting a retailer’s website. Social media causes the demand for some […]

March 4, 2021

In a constantly evolving retail landscape, anticipating consumer needs is the key to retention. Coveo’s survey illustrates how quickly customers abandon brands when they don’t feel taken care of. Achieving customer satisfaction won’t come easy, though. The report indicates that […]

February 15, 2021

Marketers across every segment are thinking about which consumers will lead the recovery. The recovery and return phase of the pandemic represents a big unknown for retailers and consumer brands alike. What is known is that the transition to the […]

February 8, 2021

In 2020, the China market became more important than ever for brands around the world. While Western nations continued to struggle with the impact of Covid-19, China was able to get the virus largely under control, and its economy quickly […]

January 15, 2021

Nike’s mobile apps have helped to fuel sales growth during the pandemic as part of the sportswear giant’s effort to boost direct-to-consumer sales. Those apps urge people to participate in a range of activities with a gamification strategy designed to […]

December 22, 2020

After a year of explosive e-commerce growth and shopper behavior upheaval, the retail playing field has been leveled and startups are getting noticed like never before. Global investors pumped $3.3 billion into 301 deals this year for e-commerce startups. In […]

August 13, 2020

In some ways, public relations campaigns have largely become the realm of individuals and online-only businesses. In a crowded digital world, it makes sense that public relations campaigns would need to be utilized to help people and businesses differentiate themselves […]

August 6, 2020

Every unit item sold through the site has a $5 consumer donation attached to it, with all of the proceeds donated directly to Baby2Baby and Know Your Rights Camp. The BestKeptSecret team and its sponsors will match all donations, per […]

July 21, 2020

Retailers, faced with changing customer needs and a demand for constant innovation, are looking to cutting-edge tech to improve their stores. Most modern businesses collect huge amounts of customer data. A lot of that info goes to waste, however. Artificial […]