After a year of explosive e-commerce growth and shopper behavior upheaval, the retail playing field has been leveled and startups are getting noticed like never before.
Global investors pumped $3.3 billion into 301 deals this year for e-commerce startups. In the U.S. alone, that was $2.1 billion in 110 deals, according to Crunchbase data based on companies working in e-commerce platforms and retail technologies.
Meanwhile, big name retailers were tasked to “think like a startup” and communicate one-on-one with the shopper more than ever before over the last year.
