In 2020, the China market became more important than ever for brands around the world. While Western nations continued to struggle with the impact of Covid-19, China was able to get the virus largely under control, and its economy quickly rebounded to pre-pandemic levels, even achieving growth in some industries.
It currently appears that this situation will remain for much of 2021, and as such, businesses are ramping up their efforts in the region. With this many brands vying for Chinese consumers’ attention, a basic China marketing strategy is no longer enough.
