Roles are changing in the retail world. Data from Square and Wakefield Research found that 43% of store managers and owners are enlisting associates to help with marketing tasks, like social media, in addition to their normal tasks, like serving customers and ringing up items. And the rise of social selling is one of the reasons behind this dramatic shift.
Selling on social media is a fast-growing trend, with 84% of retailers who sell online saying they already sell on social media or plan to in 2021. “Social-first selling is giving local retailers the tools to drive more purchases, along with the flexibility to reach larger audiences beyond their geographic area,” explains David Rusenko, the Head of eCommerce at Square.
