Retailers, faced with changing customer needs and a demand for constant innovation, are looking to cutting-edge tech to improve their stores. Most modern businesses collect huge amounts of customer data. A lot of that info goes to waste, however. Artificial intelligence can analyze and apply that info in real time.
Retailers are starting to adopt the tech to keep up with the information they collect. Now, AI is having a big impact on retail. Here are four ways that AI is transforming retail experiences: