Tag: personalization

April 2, 2024

PetSmart has added two new tiers to its renamed loyalty program, Treats Rewards, along with personalized offers, special benefits for members using services like grooming and Doggie Day Camp and additional rewards for charitable donations. The retailer already has more […]

January 30, 2024

Generative AI (Gen AI) has brought about a seismic shift that’s reshaping customer interactions and business operations. As retailers ride the AI wave, it’s important to simultaneously address both the opportunities and responsibilities it brings. Gen AI, with its vast […]

January 25, 2024

If data is the new oil, then Walmart is sitting on a gusher. Three years ago, the company launched a concerted effort to refine and distribute that rich resource, not just for itself but also for its suppliers. The result […]

January 19, 2024

Shipt has launched an innovation lab focused on “big thinking to centralize delivery and product experiments across the country,” according to a statement from the company, which is an independently operated subsidiary of Target. The lab will explore the potential […]

January 16, 2024

Personalized experiences are one of the foundation stones of great customer experience, according to conventional wisdom. But is that true across the board? Not necessarily. In some cases, personalization that’s too precise can underwhelm customers at best, and drive them […]

January 5, 2024

Personalization is at something of a crossroads. The New Year saw a key step in the coming deprecation of third-party cookies, which have been one of marketers’ most powerful tools for tracking online activity for many years. A small group […]

January 2, 2024

With the decline in high street spending and increased online competition from ecommerce stores, companies in the retail space need to be effectively innovating to keep up. One way for brick-and-mortar stores to stay ahead of the competition is to […]

December 22, 2023

The next era for retail is already underway, and it all starts with the simple but powerful scan of a code. Nearly 50 years ago, UPC barcodes changed the game for retailers everywhere, and now we’re on the cusp of […]

December 21, 2023

It’s no secret that retailers and brands have become obsessed with driving conversion in their quest to recover the more than half of shoppers who abandon checkout before completing their purchase. After all, “conversion rate optimization” is one of the […]

December 18, 2023

In the ever-evolving world of retail, personalization has moved from a nice-to-have to a must-have. In response to this shift, Dynamic Yield by Mastercard recently launched Shopping Muse, a cutting-edge artificial intelligence (AI) tool that’s refreshing the way consumers discover […]

November 30, 2023

True Classic’s use of the ParcelLab post-purchase experience and returns management solution has helped the T-shirt and activewear brand boost its email click-through rate (CTR) and open rate by 1.87% and 6.55% respectively compared to the brand’s previous provider. Additionally, […]

November 22, 2023

In today’s rapidly evolving retail landscape, generative AI is the latest technology transforming the way retailers reach and engage shoppers. Getty Images’ VisualGPS consumer survey finds that 79% of Americans are excited about the potential of using AI to increase […]

September 29, 2023

Personalization is no longer a perk for shoppers – it’s an expectation. Along with this expectation comes the assumption from shoppers that retailers and brands hold a lot of their data. While some are still squeamish about this fact, studies […]

September 21, 2023

In today’s digital age almost all of us have experienced the thrill of clicking “add to cart” and the subsequent anticipation of our purchases arriving. Yet many of us may not reflect on the multitude of interactions and emotions that […]

August 29, 2023

Fast-moving innovation is a tricky thing. What was a surprise-and-delight experience for customers two years ago is now an expectation. And when that expectation isn’t met, it’s a big problem. For example, according to Forbes, 71% of B2C customers expect […]

August 24, 2023

As retailers gear up for the 2023 holiday shopping season, predicted to be another big year, expect generative AI to influence consumer shopping and buying decisions. In fact, seven out of 10 marketers in the U.S. are using generative AI […]

August 16, 2023

7-Eleven has upgraded its mobile app with simplified login and registration, a centralized deals and rewards area for 7Rewards loyalty members and improved in-app shopping and delivery experiences via 7NOW Delivery. “The heart of our digital connection with the customer […]

June 21, 2023

U.S. retailer Kroger is focusing on data analytics and artificial intelligence (AI) personalization to innovate the customer and employee experience, providing a more targeted and efficient approach, according to their recent earnings call. With comparable sales without fuel growth up […]

May 24, 2023

Tapestry (parent company to such brands as Kate Spade and Coach) is bolstering its marketing efforts by leveraging generative AI tech to automate online personalization, and Marks & Spencer is following close behind. Tapestry is implementing technology that automatically generates […]

March 27, 2023

Levis Strauss & Co. (LS&Co.) is partnering with digital fashion studio Lalaland.ai to test AI-generated models to supplement human models, beginning later this year. Founded in Amsterdam in 2019, Lalaland.ai uses advanced AI to create hyper-realistic models of every body […]