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Tag: personalization


E-commerce, Retail Types

Why Consumer Electronics E-tailers are Betting Big on Commerce Personalization

August 30, 2022

Via: Retail TouchPoints

Consumer electronics is a rather crowded space with a swarm of brands trying to make their presence felt in every category — from wearables to televisions and headphones to laptops. Unless a shopper knows exactly what they’re looking to buy, […]


Customer Engagement, Customer Experience

Ecommerce Personalization in the Age of Consumer Data Privacy

August 16, 2022

Via: Retail TouchPoints

Optimized personalization is a necessary tenet of any ecommerce brand that aims to stand out. The importance of winning loyal customers depends on one-to-one customer personalization and engagement based on customers’ behavior and intent. As the benefits of personalization become […]


Others, Tech

Personalization is Changing the Search Bar — and Retailers Need to Keep up

June 7, 2022

Via: Retail TouchPoints

Upon first glance, the ease of a search engine seems obvious. You arrive at a website, type a word or phrase into the search bar, and get exactly what you were looking for. Right? Maybe not. That tried-and-true process has […]


Others, Tech

5 Strategies to Drive Personalization in a Cookie-Less World

May 3, 2022

Via: Independent Retailer

Privacy has been at the core of recent development regarding consumer data. Key legislation across the world, such as GDPR in Europe or CCPA in California, focus on ensuring consumer privacy, especially the digital footprint of consumers in the U.S. […]


Retail Types, Stores

Retail’s Journey Toward Personalization

April 15, 2022

Via: Retail TouchPoints

The COVID-19 pandemic exacerbated the many issues affecting brick-and-mortar stores: retailers large and small closed a record-breaking 12,200 stores in the U.S. in 2020. But not everybody lost. The clear winners in retail were organizations that had invested in new […]


Customer Engagement, Customer Experience

Do retailers have a recommendation bias problem?

December 17, 2021

Via: RetailWire

Recommendation algorithms help connect customers to products they need or want to buy. They also increase visibility to promotions and, in some cases, make shopping more fun. They have also, in some cases, crossed serious ethical lines that have damaged […]


E-commerce, Retail Types

Print on Demand Manufacturing for Your Ecommerce Business

December 16, 2021

Via: Independent Retailer

In order to compete with Amazon, brands and retailers are turning to print-on-demand manufacturing. This process, also called cloud manufacturing, emerged over the past decade and is beginning to revolutionize the supply chain industry. Driven by the explosive growth of […]


News & Trends

Don’t get comfortable — what to look out for in the next era of retail

December 6, 2021

Via: Retail Dive

The future of retail came quicker than anticipated, and the global pandemic put retailers in survival mode. In just the last two years, the shift toward digital transformation has radically accelerated — and the pace is not slowing down any […]


Customer Experience, Loyalty Programs

Can loyalty programs ease supply chain blues this holiday season?

November 23, 2021

Via: RetailWire

Through a special arrangement, presented here for discussion is a summary of a current article from The Wise Marketer, a website and newsletter serving the global loyalty industry. What’s the hottest gift on American wish lists this holiday? Fulfillment. And […]


Retail Types, Stores

US Retailers Seeing Positive Business Changes

November 4, 2021

Via: Independent Retailer

Despite the hardships of coronavirus, a quarter (24%) of U.S. retailers consider COVID-19 to be a catalyst for positive business change, according to research from Emarsys. In a survey of 350 U.S. retailers, Emarsys found that these respondents believe they […]


Others, Tech

Unified commerce: the superpower to drive innovation

October 18, 2021

Via: Retail Dive

As superheroes continue to wow us with their skill, fortitude and ingenuity to protect and defend, it makes us think about the superpower click-to-brick retailers need to call on to protect their hard-won, valuable market share from competitors and the […]


Customer Engagement, Customer Experience

Personalized Packaging Drives Loyalty & Market Share

October 14, 2021

Via: Independent Retailer

You do not have to be a toddler to love the box as much as what is in it. The same can be said for businesses looking to gain market share. In an age of personalization, focusing on custom packaging […]


E-commerce, Retail Types

Personalization Meets Peer Influence: Top Visual Content Trends in Ecommerce

September 21, 2021

Via: Retail TouchPoints

For decades, retailers have focused on creating immersive experiences, understanding the importance of using multiple senses to attract and engage consumers in physical retail settings. Delivering these immersive experiences in online ecommerce environments requires similar thinking as well as appealing […]


Customer Engagement, Customer Experience

What does it take for stores to satisfy their pickiest customers?

June 22, 2021

Via: RetailWire

New university research finds hard-to-please, or “picky”, customers demonstrating shopping tendencies beyond just looking for the “best” option. Previous research has found that about 40 percent of people say they have family or friends they would consider picky, suggesting the […]


Customer Engagement, Customer Experience, Others, Tech

Do chatbots need to be more likable?

May 24, 2021

Via: RetailWire

A new university study finds people will more readily use a chatbot if they perceive it to be friendly and competent and less so if it projects overconfidence and arrogance. The challenge, the authors say, is finding the right balance. […]


E-payment & Data Security, Tech

Personalization in the Age of GDPR

April 20, 2021

Via: Retail TouchPoints

The more technology advances, the more we expect it to become human. We want our apps and online experiences to know us as well as our friends do. That’s why we constantly tap the “like” button on Spotify, sending signals […]


News & Trends

Kroger Looks to Build on 2020 Growth by Accelerating Digital, ‘Leading with Fresh’

April 2, 2021

Via: Retail TouchPoints

Kroger outlined plans to deliver total shareholder returns of 8% to 10% in 2021 at its virtual Investor Day, held March 31, 2021. Leadership pointed to two core areas for driving that growth: the fresh food segment and digital, which […]


E-commerce, Retail Types

Yahoo Jumps into the Ecommerce Fray with New Online Marketplace

March 23, 2021

Via: Retail TouchPoints

Verizon Media — a division of Verizon Communications that includes AOL and Yahoo — will launch Yahoo Shops, a combination marketplace and advertising solution. The Yahoo Shops marketplace will feature a personalized digital storefront. Users go through a brief onboarding […]


Customer Engagement, Customer Experience

3 Simple Email Tactics to Personalize the Customer Experience

March 2, 2021

Via: RIS News

Thanks to the powerful algorithms of Netflix, Amazon and others, consumers have extremely high standards for personalization in their shopping experience. They expect that brands will know exactly what they want and offer it to them at just the right […]


News & Trends

Retail Trends in 2021 — Overcoming 2020’s Challenges

February 11, 2021

Via: Retail TouchPoints

At the close of every calendar year it’s customary to pen a post about trends and predictions for the upcoming year. Many of these take the form of a “boast post,” a confident and colorful tour de force displaying the […]