In today’s rapidly evolving retail landscape, generative AI is the latest technology transforming the way retailers reach and engage shoppers. Getty Images’ VisualGPS consumer survey finds that 79% of Americans are excited about the potential of using AI to increase productivity, and a study by SAP Emarsys confirms that so far, 77% of consumers enjoy the personalized shopping recommendations that this new technology enables.
There is a growing understanding that generative AI technology is already benefitting retailers and shoppers alike by streamlining supply chains and consumer experiences, whether online, in-store, or both.
