The next era for retail is already underway, and it all starts with the simple but powerful scan of a code. Nearly 50 years ago, UPC barcodes changed the game for retailers everywhere, and now we’re on the cusp of another massive transformation.
According to GS1 US, a member of the GS1 global not-for-profit organization that develops and maintains global standards for barcodes, by 2027, 2D (two-dimensional) barcodes will become the de facto solution for CPG brands and retailers around the globe. QR codes, one of the most popular 2D barcode types, can store up to 7,089 characters with one single code, unlike a traditional barcode that can only store up to 20 characters. This opens up a world of possibilities for both businesses and consumers.
