Personalization is no longer a perk for shoppers – it’s an expectation. Along with this expectation comes the assumption from shoppers that retailers and brands hold a lot of their data. While some are still squeamish about this fact, studies show shoppers are willing to part with their information if it means they get something exceptional in return.
In this report, learn how retail giants like Walmart, Starbucks, Kroger, Giant Eagle, and more are leveling up their personalization efforts and using the power of data and analytics to make consumers feel like they’re directly addressing their wants and needs.
