As retailers gear up for the 2023 holiday shopping season, predicted to be another big year, expect generative AI to influence consumer shopping and buying decisions. In fact, seven out of 10 marketers in the U.S. are using generative AI in their work already, according to Statista.
This influence is already being felt across the buyer journey. It’s being used to generate marketing content including social media posts, videos and images. It’s also accelerating the creation of virtual and augmented reality experiences, allowing consumers to interact with products in their environments. Brands like Hugo Boss and Nike are doing so already.
