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Tapestry and Marks & Spencer Power E-Commerce Personalization With Generative AI

May 24, 2023

Via: RIS News

Tapestry (parent company to such brands as Kate Spade and Coach) is bolstering its marketing efforts by leveraging generative AI tech to automate online personalization, and Marks & Spencer is following close behind.

Tapestry is implementing technology that automatically generates words and phrases that are personalized in real-time for each online consumer by leveraging anonymized web session data. An AI-powered bank of language and automated decision-making creates the ideal language, particularly during cart and checkout pages, to push consumers further down the funnel and close more business.

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