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Tag: AR


Others, Tech

AR in Retail Will Be the Norm Sooner Than You Think

August 29, 2023

Via: RetailWire

Many retailers traditionally utilize a portion of their funds and resources to test new in-store experiences each year, especially pop-up shops. However, 2023 is beginning to change all of that, with more big-name retailers opting to experiment with virtual stores […]


Others, Retail Types, Tech

How is AR/3D Technology Driving Next-Gen Ecommerce Best Practices?

April 25, 2023

Via: Retail TouchPoints

Retailers that prioritize ecommerce recognize that the end-to-end user experience is more important than ever. Consumers expect convenient, interactive shopping experiences, from online to in-store and everything in between. This year, 3D and AR adoption is expected to be one […]


E-commerce, Retail Types

Watch: The future of ecommerce in the metaverse?

February 1, 2023

Via: Charged

The future of ecommerce in the metaverse may lie in ‘portals,’ as a clip from TikTok account SunkenBlimp reveals. The clip appears to show someone with an augmented reality (AR) headset viewing reality normally on a beach, however in front […]


Others, Tech

Amazon partners with Snap for AR fashion experience

November 7, 2022

Via: Charged

Amazon has teamed up with Snap to offer augmented reality fashion experiences that lets customers digitally try on different eyewear brands. Snap’s “virtual try-on” method gives 363 million daily active Snapchat users access thousands of eyewear styles in Amazon Fashion […]


E-commerce, Retail Types

JCPenney Aims to Boost Beauty Inclusivity with New AR, AI Tools

September 12, 2022

Via: Retail TouchPoints

JCPenney is doubling down on its inclusivity efforts in the beauty space through a new partnership with Revieve, offering a collection of AR- and AI-powered beauty and skincare experiences. The new digital experiences have launched a little over a year […]


Others, Tech

Amazon ventures further into AR shopping with ‘Virtual Try-On for Shoes’

June 9, 2022

Via: Charged

Amazon has made a moved further into the augmented reality (AR) space as part of a strategy to appeal more to ‘sneaker heads’. The company’s new feature ‘Virtual Try-On For Shoes’ will allow shoppers to visualise how a pair of […]


Others, Tech

Should retailers be investing in the metaverse?

January 24, 2022

Via: Retail Dive

Almost every big technological innovation has its skeptics. Smartphones and social media were no exception. But what’s unique or different about the metaverse is that it’s not a single innovation but the culmination of many that is now propelling it […]


Editorial

5 Retail Trends That Will Reshape The Future

January 13, 2022

Via: Natalie Dunn

Although the winter holidays are essential for retailers around the world, the COVID-19 pandemic is still disrupting shopping habits and trends in retail. While many people had hoped that a return to normality will be possible this holiday season, the […]


News & Trends

Why retailers should focus on ‘bricks-and-portal’ instead of the metaverse

January 7, 2022

Via: Charged

Ever since Mark Zuckerberg’s surprising announcement that Facebook was rebranding to Meta, the “metaverse” has been the hottest topic in retail, with retailers and consumers alike becoming intrigued with the idea of virtual shopping and living. The fashion industry seems […]


Others, Tech

‘Consumers crave experiences’: How AR has evolved beyond mere try-ons

December 8, 2021

Via: Retail Dive

Brands are vying to make their websites and apps stand out as consumers worldwide spend a significant portion of their day on connected devices. They can make those experiences more interactive, immersive and informative with augmented reality (AR) content that […]


Others, Tech

5 takeaways on how retailers can become AR-ready at scale

November 22, 2021

Via: Retail Dive

The commercial potential of augmented reality (AR) technology is arguably the hottest topic in retail right now. As the Covid-19 pandemic accelerated the shift towards online shopping, AR technology emerged as one of the most promising tools in eCommerce. By […]


Others, Tech

Snapchat looks to deepen ties between AR, e-commerce with WPP partnership

October 5, 2021

Via: Retail Dive

The AR Lab looks to combine Snap’s focus on AR applications with WPP’s extensive service capabilities in creative, media, commerce and technology. The partnership is the latest to recognize the growing role of social commerce, where content shared on platforms […]


Customer Engagement, Customer Experience, E-commerce, Retail Types

Gamification, AR, And Giveaways: How China Is Upleveling The Live Commerce Experience

March 24, 2021

Via: Forbes

E-commerce live streaming in China is a massive industry. Coresight estimates that live commerce GMV in China will reach $305 billion this year, and research firm iResearch predicts that it will account for 15% of total e-commerce sales, up from […]


Others, Tech

The Future of Retail is 3D

January 4, 2021

Via: Retail TouchPoints

The repercussions to the traditional retail sector in the wake of the COVID pandemic are well documented and experienced far and wide. However, as social distancing reduces footfall and revenue in physical shops, placing malls and main streets at risk, […]


Others, Tech

How AR-Powered Solutions Can Help Your Retail Enterprise Adapt in 2021

December 21, 2020

Via: Retail TouchPoints

Retail businesses have faced myriad challenges in 2020. First came the COVID-19 outbreak, with a global recession close on its heels. Now, few experts have meaningful advice to offer beyond advising investment in ecommerce. Even so, online sales aren’t always […]


Others, Tech

Gucci launches AR Snapchat lens allowing users to virtually try on its shoes

June 29, 2020

Via: Charged

Gucci has launched a new augmented reality (AR) tool on Snapchat allowing users to virtually try on its range of shoes in-app. Snapchat announced a raft of new features for brands earlier this month, including a new ‘AR shoe-try on’ […]


Others, Tech

JC Penney rings in holiday proposal season with AR ad driving virtual try-ons

November 22, 2019

Via: Retail Dive

J.C. Penney’s AR-powered effort is well-timed just ahead of the peak holiday shopping week. Nearly one-fifth of wedding proposals occur in December, according to data cited by the retailer, so positioning the mobile ad campaign around Thanksgiving could serve as […]


News & Trends, Others, Tech

AR tops list of tech that makes users view a brand as innovative, study says

November 4, 2019

Via: Retail Dive

Cutting-edge technology may boost perceptions of brand innovation and help to boost sales, but only among a small group of consumers, Diffusion’s study indicates. When prioritizing which technologies deserve investment, brands may see the greatest effect from AR, which overlays […]


Others, Tech

Puma’s AR web app promotes new NYC flagship store

September 9, 2019

Via: Retail Dive

Flagship stores like Puma’s newest location in Manhattan help to set the tone for a brand and can become key destinations for shoppers, especially tourists looking for merchandise they can’t find online. To appeal to tech-savvy young adults who often […]


Others, Tech

MAC Cosmetics tries on YouTube’s newest AR ad formats

June 19, 2019

Via: Retail Dive

Google’s new mobile formats aim to make its advertising more valuable for consumers by letting them engage with brands’ products on the mobile web in more immersive ways, a vital move for Google’s ad growth amid greater competition from popular […]