Tag: AR

April 25, 2023

Retailers that prioritize ecommerce recognize that the end-to-end user experience is more important than ever. Consumers expect convenient, interactive shopping experiences, from online to in-store and everything in between. This year, 3D and AR adoption is expected to be one […]

February 1, 2023

The future of ecommerce in the metaverse may lie in ‘portals,’ as a clip from TikTok account SunkenBlimp reveals. The clip appears to show someone with an augmented reality (AR) headset viewing reality normally on a beach, however in front […]

November 7, 2022

Amazon has teamed up with Snap to offer augmented reality fashion experiences that lets customers digitally try on different eyewear brands. Snap’s “virtual try-on” method gives 363 million daily active Snapchat users access thousands of eyewear styles in Amazon Fashion […]

September 12, 2022

JCPenney is doubling down on its inclusivity efforts in the beauty space through a new partnership with Revieve, offering a collection of AR- and AI-powered beauty and skincare experiences. The new digital experiences have launched a little over a year […]

June 9, 2022

Amazon has made a moved further into the augmented reality (AR) space as part of a strategy to appeal more to ‘sneaker heads’. The company’s new feature ‘Virtual Try-On For Shoes’ will allow shoppers to visualise how a pair of […]

January 24, 2022

Almost every big technological innovation has its skeptics. Smartphones and social media were no exception. But what’s unique or different about the metaverse is that it’s not a single innovation but the culmination of many that is now propelling it […]

January 13, 2022

Although the winter holidays are essential for retailers around the world, the COVID-19 pandemic is still disrupting shopping habits and trends in retail. While many people had hoped that a return to normality will be possible this holiday season, the […]

January 7, 2022

Ever since Mark Zuckerberg’s surprising announcement that Facebook was rebranding to Meta, the “metaverse” has been the hottest topic in retail, with retailers and consumers alike becoming intrigued with the idea of virtual shopping and living. The fashion industry seems […]

December 8, 2021

Brands are vying to make their websites and apps stand out as consumers worldwide spend a significant portion of their day on connected devices. They can make those experiences more interactive, immersive and informative with augmented reality (AR) content that […]

November 22, 2021

The commercial potential of augmented reality (AR) technology is arguably the hottest topic in retail right now. As the Covid-19 pandemic accelerated the shift towards online shopping, AR technology emerged as one of the most promising tools in eCommerce. By […]

October 5, 2021

The AR Lab looks to combine Snap’s focus on AR applications with WPP’s extensive service capabilities in creative, media, commerce and technology. The partnership is the latest to recognize the growing role of social commerce, where content shared on platforms […]

March 24, 2021

E-commerce live streaming in China is a massive industry. Coresight estimates that live commerce GMV in China will reach $305 billion this year, and research firm iResearch predicts that it will account for 15% of total e-commerce sales, up from […]

January 4, 2021

The repercussions to the traditional retail sector in the wake of the COVID pandemic are well documented and experienced far and wide. However, as social distancing reduces footfall and revenue in physical shops, placing malls and main streets at risk, […]

December 21, 2020

Retail businesses have faced myriad challenges in 2020. First came the COVID-19 outbreak, with a global recession close on its heels. Now, few experts have meaningful advice to offer beyond advising investment in ecommerce. Even so, online sales aren’t always […]

June 29, 2020

Gucci has launched a new augmented reality (AR) tool on Snapchat allowing users to virtually try on its range of shoes in-app. Snapchat announced a raft of new features for brands earlier this month, including a new ‘AR shoe-try on’ […]

November 22, 2019

J.C. Penney’s AR-powered effort is well-timed just ahead of the peak holiday shopping week. Nearly one-fifth of wedding proposals occur in December, according to data cited by the retailer, so positioning the mobile ad campaign around Thanksgiving could serve as […]

November 4, 2019

Cutting-edge technology may boost perceptions of brand innovation and help to boost sales, but only among a small group of consumers, Diffusion’s study indicates. When prioritizing which technologies deserve investment, brands may see the greatest effect from AR, which overlays […]

September 9, 2019

Flagship stores like Puma’s newest location in Manhattan help to set the tone for a brand and can become key destinations for shoppers, especially tourists looking for merchandise they can’t find online. To appeal to tech-savvy young adults who often […]

June 19, 2019

Google’s new mobile formats aim to make its advertising more valuable for consumers by letting them engage with brands’ products on the mobile web in more immersive ways, a vital move for Google’s ad growth amid greater competition from popular […]

June 5, 2019

While AR try-ons have been gaining steam as a key part of marketing beauty products, the technology’s arrival on Amazon has the potential to bring AR trials to a significantly wider audience than previous deployments to date. With more consumers […]