Gucci has launched a new augmented reality (AR) tool on Snapchat allowing users to virtually try on its range of shoes in-app.
Snapchat announced a raft of new features for brands earlier this month, including a new ‘AR shoe-try on’ lens, ‘Local Lenses’ which display a virtual world built right on top of your neighborhood, and ‘Scan’ which allows users to identify everything from plants to dogs.
Gucci has now become the first retailer to utilise its shoe try-on lens, allowing users to virtually try on four pairs of its shoes.
