The future of ecommerce in the metaverse may lie in ‘portals,’ as a clip from TikTok account SunkenBlimp reveals.
The clip appears to show someone with an augmented reality (AR) headset viewing reality normally on a beach, however in front of them is an accessible portal in which the user walks through.
In the portal is a virtual store layout belonging to furniture retailer Serendipity Furniture.
The user appears to walk around the ‘store’ and browse the products before exiting the store behind them.