Brands are vying to make their websites and apps stand out as consumers worldwide spend a significant portion of their day on connected devices. They can make those experiences more interactive, immersive and informative with augmented reality (AR) content that engages potential customers at all stages of the purchase funnel.
“Not only are brands using AR as an always-on format, but they’re also using AR as a full-funnel solution,” said Allison Ferenci, co-founder and CEO of software company Camera IQ. “They’re trying to use AR at every customer touch point from driving awareness to getting deeper consumer engagement to increasing conversion at checkout.”
