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5 takeaways on how retailers can become AR-ready at scale

November 22, 2021

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The commercial potential of augmented reality (AR) technology is arguably the hottest topic in retail right now. As the Covid-19 pandemic accelerated the shift towards online shopping, AR technology emerged as one of the most promising tools in eCommerce. By allowing customers to see and test products from their homes, AR helps people shop online with greater confidence and is redefining the shopping experience as we know it.

Brands like IKEA and Nike were among the first to introduce AR technology into their marketing and eCommerce strategies only just a few years ago. Now, many more well-known brands have been making AR essential to their customer experience. This includes businesses like Home Depot, H&M, and Sephora.

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