JCPenney is doubling down on its inclusivity efforts in the beauty space through a new partnership with Revieve, offering a collection of AR- and AI-powered beauty and skincare experiences.
The new digital experiences have launched a little over a year after the debut of JCPenney Beauty, a reimagined in-store and online beauty experience aimed at “amplifying diverse and inclusive brands.” With the addition of an AI Skincare Advisor tool and AR makeup try-on, JCPenney hopes to further personalize customers’ beauty experiences and “strengthen its offering as the go-to inclusive in-store and online shopping destination for diverse, working American families.”
