Tag: AR

June 5, 2019

While AR try-ons have been gaining steam as a key part of marketing beauty products, the technology’s arrival on Amazon has the potential to bring AR trials to a significantly wider audience than previous deployments to date. With more consumers […]

April 17, 2019

Shutterstock’s new AR feature again demonstrates how the technology has become a key marketing tool for home furnishing companies. When Apple two years ago introduced its ARKit to help developers more easily add AR features to their apps, furniture retailer […]

April 12, 2019

Puma’s app-powered AR experience gives digitally native consumers another reason to choose its brand among the vast array of styles that line the walls of shoe stores. Younger consumers who grew up using smartphones tend to seek experiences they can […]

March 5, 2019

Macy’s updates to its mobile app are geared to appeal to shoppers when they’re on the go or visiting its department stores. At the Shoptalk conference this week in Las Vegas, Jill Ramsey, chief digital officer at Macy’s, said two-thirds […]

December 10, 2018

Target first launched the “See It In Your Space” mobile app and web feature in October 2017, at that time positioning it for furniture shopping. That made a tremendous amount of sense back then, as many different home decor retailers […]

September 18, 2018

NEW YORK — Macy’s is kicking its transformation up a notch with yet more curated partnerships and technology investments aimed at offering more categories, consolidating space and driving store traffic. “We’re going back to the way department stores used to […]

August 10, 2018

Major beauty brands have added AR to their marketing mix to engage consumers through mobile tech, promote new products and drive online sales of products that typically require physical try-ons and sampling. By partnering with Facebook, L’Oréal could see an […]

August 9, 2018

Like many industries today, retail is in an extreme state of disruption. In five years, 25% of malls will be gone. The U.S. has way too much retail space per capita at 23.5 square feet, compared to 16.4 in Canada […]

April 4, 2018

Ever since Pokemon Go and Snapchat popularized augmented reality for the masses, tech giants have been scheming ways to provide more of it to users. Since the launch of Apple’s ARKit just six months ago, over 13 million AR apps […]

March 27, 2018

An new augmented reality (AR) solution from eBay allows sellers to easily and quickly select the best flat rate box for shipments. Built on Google’s ARCore platform, eBay is using motion tracking and environment understanding to place items inside boxes […]

March 22, 2018

It’s safe to say that home improvement is having a moment. Companies like The Home Depot and Lowe’s are riding a wave thanks to a healthy housing market and the do-it-yourself trend. And traffic to these stores is booming. Over […]

March 21, 2017

Marketers are drawn to immersive technologies like augmented reality (AR) and virtual reality (VR), but when it comes to actually buying these ads for clients, a majority have yet to do so. According to a February 2017 survey of US […]