Retail businesses have faced myriad challenges in 2020. First came the COVID-19 outbreak, with a global recession close on its heels. Now, few experts have meaningful advice to offer beyond advising investment in ecommerce. Even so, online sales aren’t always enough to keep brick-and-mortar retailers out of bankruptcy. To future-proof your business, you need to think beyond social distancing precautions and reimagine the customer experience from the ground up.
