Ever since Mark Zuckerberg’s surprising announcement that Facebook was rebranding to Meta, the “metaverse” has been the hottest topic in retail, with retailers and consumers alike becoming intrigued with the idea of virtual shopping and living.
The fashion industry seems to be especially enchanted with the idea of shopping virtual clothing collections and virtual catwalks. Brands including Balenciaga, Vans and Forever 21 have all been looking for ways to integrate their designs into hugely popular virtual worlds, such as Fortnite and Roblox.
