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Amazon ventures further into AR shopping with ‘Virtual Try-On for Shoes’

June 9, 2022

Via: Charged

Amazon has made a moved further into the augmented reality (AR) space as part of a strategy to appeal more to ‘sneaker heads’.

The company’s new feature ‘Virtual Try-On For Shoes’ will allow shoppers to visualise how a pair of new shoes will look on themselves from multiple angles using their mobile phone’s camera.

Amazon has said Try-On will help merchants and brands better showcase their products while helping customers make more informed purchasing decisions.

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