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Should retailers be investing in the metaverse?

January 24, 2022

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Almost every big technological innovation has its skeptics. Smartphones and social media were no exception. But what’s unique or different about the metaverse is that it’s not a single innovation but the culmination of many that is now propelling it forward.

Through a combination of multiple technologies, including 5G, 3D, AR, VR, blockchain, cryptocurrency, cloud computing, and even social commerce, the possibility of creating a network of 3D virtual worlds is now very real. And this time, there’s a serious amount of investment behind it.

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