Category: Customer Engagement

October 3, 2023

By my recollection, the world of flexible fulfillment hit an inflection point about 15 years ago. It was at that point that putting the technology and operations in place to fulfill from an increasingly complex supply chain network embarked upon […]

September 29, 2023

Personalization is no longer a perk for shoppers – it’s an expectation. Along with this expectation comes the assumption from shoppers that retailers and brands hold a lot of their data. While some are still squeamish about this fact, studies […]

September 29, 2023

As the world moves away from cookies and MAIDs diminish in importance, it’s becoming trickier for online advertising platforms to track consumer actions post-ad-viewing. In a data-scarce landscape, retail media holds a lot of promise. It has a distinct edge […]

September 25, 2023

There will be no religious talk in this article, but I will pose a challenging question. Is the shiny new toy of retail media everything the market has made it out to be, or is there a second wave of […]

September 20, 2023

We’ve all heard the stats about the thousands of marketing messages the average consumer is exposed to weekly, and yet advertisers continue to forget just how noisy the media landscape is when planning their CTV campaigns. Perhaps optimism gets the […]

September 18, 2023

Last holiday season would have marked a certain “post-pandemic” normalcy, but extreme excess inventory and inflation significantly impeded any anticipated recalibration. This holiday season, though prices are still high and purse strings remain tightened, there’s slightly more stability inherent in […]

September 13, 2023

The Interactive Advertising Bureau (IAB) has released a preliminary framework to standardize retail media measurement. The framework was developed in collaboration with the Media Rating Council (MRC) as well as 55 companies with a stake in the performance of retail […]

September 11, 2023

The internet has radically changed how we find, compare and buy products. The most obvious impact? The rise of online shopping. But now, it has its sights on changing the world of in-store shopping. In-person shopping is enjoying a surge […]

September 5, 2023

Post-purchase experience. An often forgotten part of the shopping journey and ripe for building loyalty and customer lifetime value. Why do retailers frequently leave this critical phase out? It’s easy to skip over. The customer has already paid for their […]

August 29, 2023

Fast-moving innovation is a tricky thing. What was a surprise-and-delight experience for customers two years ago is now an expectation. And when that expectation isn’t met, it’s a big problem. For example, according to Forbes, 71% of B2C customers expect […]

August 25, 2023

Every few decades, retail brands discover a new way to connect with consumers. The early 2000s saw the beginning of an online media push that brought standardized content from one brand to many consumers. Mobile-targeted direct-to-consumer brands (D2C) brands reigned […]

August 11, 2023

A whopping 83% of U.K. consumers believe the online post-purchase experience could be significantly improved, but only 18% of U.K.-based retail leaders agree, according to a new study. “It’s becoming increasingly evident that the post-purchase experience shouldn’t be a secondary […]

August 8, 2023

Threads, Meta’s highly publicized “Twitter killer,” has seen dwindling engagement rates over the past few weeks. But that hasn’t stopped brands of all sizes and across categories from building out their presence on the app. Daily active user count was […]

August 3, 2023

Retail marketing is undergoing its largest transformation since the dot.com boom. The ongoing decentralization of retail and retail marketing is forcing CMOs to embrace new strategies in the media world to compete, especially amid more ephemeral brand affinity. By now […]

July 27, 2023

In explaining the human mind, neuroscientist Antonio Damasio shared, “We are not thinking machines that feel; rather, we are feeling machines that think.” Not only are we feeling, but Damasio’s study also revealed that every decision we make is grounded […]

July 24, 2023

What works for you, likely doesn’t work for the next person. Some people check their email accounts hourly while others always have thousands of unread emails in their inbox. Some people have their app notification sounds on, while others may […]

July 21, 2023

Since its launch on July 5, Threads has taken the media world by storm. To say the reviews have been mixed would be an understatement: some have called it a “Twitter killer” while others have called it a mere copy-cat. […]

July 13, 2023

In the fast-paced world of retail, discounts have become a powerful tool for enticing consumers and driving sales. However, behind the scenes, there is a fascinating interplay between psychology and consumer behavior that shapes the effectiveness of these discounts. When […]

July 10, 2023

It’s no secret that consumers are inundated with information whenever they venture online. Social media platforms, blog posts, email blasts and a seemingly endless universe of apps serve up more content than humans can possibly take in. So where does […]

July 6, 2023

Sustainability is an enormous social issue and it’s here to stay. That is why it’s no surprise that when surveyed, 71% of retail leaders indicated that they were prioritizing sustainability in their business. To keep up with this rising demand, […]