What works for you, likely doesn’t work for the next person. Some people check their email accounts hourly while others always have thousands of unread emails in their inbox. Some people have their app notification sounds on, while others may prefer to keep their phone light on apps altogether.
With so many unique approaches to connectivity, retailers often struggle with effectively reaching their customers. Yet despite the complexities, an effective personalized approach to marketing is critical to success. In fact, 71% of shoppers told McKinsey that they expect personalization from their favorite retailers, and 76% of shoppers are frustrated when retailers don’t offer personalization. Part of this personalization includes how and when they are contacted by their favorite retailers.
