Category: Customer Engagement

July 21, 2023

Since its launch on July 5, Threads has taken the media world by storm. To say the reviews have been mixed would be an understatement: some have called it a “Twitter killer” while others have called it a mere copy-cat. […]

July 13, 2023

In the fast-paced world of retail, discounts have become a powerful tool for enticing consumers and driving sales. However, behind the scenes, there is a fascinating interplay between psychology and consumer behavior that shapes the effectiveness of these discounts. When […]

July 10, 2023

It’s no secret that consumers are inundated with information whenever they venture online. Social media platforms, blog posts, email blasts and a seemingly endless universe of apps serve up more content than humans can possibly take in. So where does […]

July 6, 2023

Sustainability is an enormous social issue and it’s here to stay. That is why it’s no surprise that when surveyed, 71% of retail leaders indicated that they were prioritizing sustainability in their business. To keep up with this rising demand, […]

July 5, 2023

Research from the University of Bath’s School of Management found in-store music can lift sales by more than 10 percent during the weekdays but questioned whether tunes might be neutral or even distracting for weekend shoppers. The studies involving an […]

July 3, 2023

As consumers, we’ve learned how to adjust to and enjoy new shopping formats. Many of us have become experts at navigating an ecommerce site in seconds, and some of us may even pay for groceries via mobile apps on our […]

June 30, 2023

We are a company all about relationships because that’s what our customers are celebrating when they buy from us — all the relationships in their lives. We celebrate relationships throughout the year — birthdays, anniversaries, new babies, graduations, weddings, bar […]

June 26, 2023

Consumers fell in love with digital subscriptions during the pandemic. With no place to go and retail stores and restaurants closed, shoppers subscribed to a plethora of services from dog food and cleaning supplies to meal prep kits and vitamins. […]

June 21, 2023

According to the US Department of Commerce, in 2022, U.S. e-commerce sales reached a total of $1.03 trillion, the first time it has ever exceeded the trillion dollar mark. Online shopping is not new to the market, but since the […]

June 20, 2023

University research posits that offering product exchanges or gift cards for returns rather than crediting a customer’s card may be retail’s best option to reduce the cost of online returns. Consumers were found to be more open to spending money […]

June 16, 2023

Retail media networks are on a roll. Ad revenues are expected to increase 9.9 percent to $125.7 billion in 2023 making retailers’ websites the third-fastest growing channel for advertising, according to a new report. GroupM’s 2023 Global Mid-Year Forecast puts […]

June 12, 2023

As days become longer and the temperature becomes warmer, you’re looking forward to a surge in customer traffic and the opportunity to provide unforgettable dining experiences to new and loyal customers at your restaurant. You need to turn tables fast, […]

June 7, 2023

Walmart Connect is drawing from a traditional shopper marketer playbook to link its massive store footprint of more than 4,700 U.S. locations closer to an ad business that experienced explosive growth during the pandemic. Meanwhile, many consumers have left their […]

May 31, 2023

As a business owner, negative reviews on your product or service can be distressing and damage your reputation and revenue, regardless of whether you are a beginner or an experienced entrepreneur with multiple exits. The key is to remember that […]

May 26, 2023

In ecommerce, where items can’t be physically examined, product visualization plays a key role. Visual demonstration of a product is a powerful way to convey crucial information to online shoppers and influence their choices. Visual content is particularly important for […]

May 24, 2023

COVID, Brexit, and more recently the war in Ukraine, along with a cost-of-living crisis have caused 80% of shoppers to change their purchasing behavior. Unsurprisingly, this has dramatically changed the shopper marketing landscape, and as a result, retail brands are […]

May 19, 2023

I love to travel. Most people do. There is nothing like that feeling of stepping out into a country you’ve never visited, the assault on your senses from all the new sights and sounds, and the subtle ways that every […]

May 18, 2023

While retail sales may currently be bouncing back at a rate faster than predicted — increasing by 1.2% between January and February of 2023 — they are still some way behind the comparative period of 2021. To continue on a […]

May 17, 2023

Concerns over an impending recession have forced retailers, brands, and consumers to brace themselves for budget cuts. Whether it’s consumers taking a closer look at their purchases, brands scrutinizing their ad spend, or retailers looking to maximize their profitability, everyone […]

May 10, 2023

Customers may not be comfortable with payment solutions automatically prompting them to leave a default tip of 20 percent, 30 percent or more when they pay at restaurants and bars after interacting with a server. Now as payment solutions with […]