By my recollection, the world of flexible fulfillment hit an inflection point about 15 years ago. It was at that point that putting the technology and operations in place to fulfill from an increasingly complex supply chain network embarked upon its next frontier.
It was no longer enough to route orders to a handful of DCs and drop ship vendors. It was time to fold the store fleet into the fulfillment network, dramatically increasingly both the network’s revenue generation potential and the sophistication required to do so effectively.
