The internet has radically changed how we find, compare and buy products. The most obvious impact? The rise of online shopping. But now, it has its sights on changing the world of in-store shopping.
In-person shopping is enjoying a surge in popularity. Retailers have taken notice of this shift and are increasingly turning toward experiential retail to meet changing customer preferences. In fact, according to a Forrester Consulting study sponsored by Shopify, 40% of brands say offering experiential retail will be a top priority for them in the next year.