As the world moves away from cookies and MAIDs diminish in importance, it’s becoming trickier for online advertising platforms to track consumer actions post-ad-viewing. In a data-scarce landscape, retail media holds a lot of promise. It has a distinct edge by seamlessly connecting advertising expenditure to online purchases.
Retail media networks are evolving as crucial players in the digital ad realm post-cookie era. According to eMarketer, by 2023, U.S. retail media networks are anticipated to hit a whopping $52 billion in ad sales.
