May 5, 2023
Via: Retail TouchPointsFarfetch and Reebok have commercially launched their European partnership, which follows a deal announced by Reebok parent company Authentic Brands Group in 2022. Following its acquisition of Reebok from Adidas in 2022, Authentic tapped Farfetch subsidiary New Guards Group (NGG) […]
June 9, 2022
Via: ChargedAmazon has made a moved further into the augmented reality (AR) space as part of a strategy to appeal more to ‘sneaker heads’. The company’s new feature ‘Virtual Try-On For Shoes’ will allow shoppers to visualise how a pair of […]
August 13, 2021
Via: RIS NewsAdidas is selling Reebok to Authentic Brands Group (ABG) for $2.47 billion. The apparel and footwear company purchased the Reebok brand for $3.8 billion in 2006, and it accounted for 7% of Adidas’ total sales in 2020. The sale has […]
Customer Experience, Loyalty Programs
April 3, 2019
Via: Retail DiveA digital strategy is likely needed at Reebok as the brand tries to compete with Nike, which is banking heavily on a digital future. In the company’s second-quarter earnings results, Nike’s CFO Andrew Campion said the retailer saw the potential […]
April 23, 2024
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April 19, 2024
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