A digital strategy is likely needed at Reebok as the brand tries to compete with Nike, which is banking heavily on a digital future. In the company’s second-quarter earnings results, Nike’s CFO Andrew Campion said the retailer saw the potential for digital to make up “the majority” of its business.
That’s not to mention the moves Nike has been making in stores to drive digital interaction (and loyalty). Recent store concepts, including the small-format Nike Live and flagship House of Innovation model, push the brand’s app and loyalty program hard, with features like locker pickup and self-checkout options enabled by phone.
