Adidas is selling Reebok to Authentic Brands Group (ABG) for $2.47 billion.
The apparel and footwear company purchased the Reebok brand for $3.8 billion in 2006, and it accounted for 7% of Adidas’ total sales in 2020. The sale has been expected, with speculation beginning last fall and Adidas itself confirming its intent in December.
Adidas’ five-year 2025 “Own the Game” growth strategy includes focusing efforts on further strengthening its namesake brand in the global sporting goods market.
