Home furnishings retail chain Bed Bath & Beyond Inc. is testing a new membership program that it hopes will drive online sales.
The retailer launched a program called Beyond Plus during the third quarter, wherein shoppers pay a $29 annual membership fee in exchange for perks such as free shipping on all orders and 20% off their purchases, CEO Steven Temares told analysts last week on the retail chain’s fiscal third quarter 2016 earnings call. Temares declined to say how many people signed up for the invitation-only beta version of the program.
