Today’s retailers are facing an uphill battle. Consumer shopping behavior is continuously changing, and among larger retailers like mass merchants, wholesalers or grocery chains, there is fierce competition for shopper loyalty.
Most leading retailers carry the same products from the same brands, leaving consumers with multiple choices when deciding where to shop. When shoppers can find the products they want almost anywhere, how can retailers differentiate? Many are finding that consumers are more loyal to the overall shopping experience, not the products themselves.